CRM Integration
CapEd also provides lead generation, marketing, and recruitment services to online institutions utilizing an integrated CRM. CapEd’s CRM and Virtual Campus integrated platform enable opportunities for enhanced data gathering, decision making, and training.
- The CRM platform provides the ability to drill down on very specific details—such as the source of every lead—and provides summary level trends which help identify opportunities to decrease acquisition costs.
CapEd has integrated our Cisco IP telephony system with the CRM. Combined with our proprietary auto dialer, CapEd has the ability to instantly call leads once they are created in the CRM system. This greatly enhances contact rate and lead conversion, resulting in more enrollments for clients.